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NEW QUESTION # 14
What is a valid use of a segment as a touchpoint in a Fallout Visualization?
- A. Using a visit-based segment as a touchpoint inside a visitor-context Fallout Visualization
- B. Using a visit-based segment as a touchpoint inside a visit-context Fallout Visualization
- C. Using a visitor-based segment as a touchpoint inside a visit-context Fallout Visualization
Answer: B
Explanation:
Explanation
A valid use of a segment as a touchpoint in a Fallout Visualization is to use a visit-based segment as a touchpoint inside a visit-context Fallout Visualization. This means that the segment will apply to the entire visit and the fallout will show the conversion within the same visit. Using a visitor-based segment as a touchpoint inside a visit-context Fallout Visualization or using a visit-based segment as a touchpoint inside a visitor-context Fallout Visualization are not valid uses, as they will cause mismatched scopes and inaccurate results.
References:
https://experienceleague.adobe.com/docs/analytics/analyze/analysis-workspace/visualizations/fallout.html?lang=
https://experienceleague.adobe.com/docs/analytics/analyze/analysis-workspace/visualizations/fallout.html?lang=
NEW QUESTION # 15
What is a valid use of a segment as a touchpoint in a Fallout Visualization?
- A. Using a visit-based segment as a touchpoint inside a visitor-context Fallout Visualization
- B. Using a visit-based segment as a touchpoint inside a visit-context Fallout Visualization
- C. Using a visitor-based segment as a touchpoint inside a visit-context Fallout Visualization
Answer: B
Explanation:
Explanation
A valid use of a segment as a touchpoint in a Fallout Visualization is to use a visit-based segment as a touchpoint inside a visit-context Fallout Visualization. This means that the segment will apply to the entire visit and the fallout will show the conversion within the same visit. Using a visitor-based segment as a touchpoint inside a visit-context Fallout Visualization or using a visit-based segment as a touchpoint inside a visitor-context Fallout Visualization are not valid uses, as they will cause mismatched scopes and inaccurate results.
References:
https://experienceleague.adobe.com/docs/analytics/analyze/analysis-workspace/visualizations/fallout.html?lang=
https://experienceleague.adobe.com/docs/analytics/analyze/analysis-workspace/visualizations/fallout.html?lang=
NEW QUESTION # 16
A stakeholder wishes to build a Freeform Table in Analysis Workspace that consists of a list of specific pages on the company website and the number of visits to them.
They are not able to find a page dimension item for an existing page that they are looking for.
What would be recommended?
- A. Scroll down to the bottom of the page dimension list in the left rail and select "Show Top Items From Last 6 Months"
- B. Use the page dimension in a Freeform Table and change the workspace date range to "Last 180 ° days"
- C. Use the page dimension in a Freeform Table and use the custom date range "Last 6 Months"
Answer: A
Explanation:
Explanation
If a stakeholder wishes to build a Freeform Table in Analysis Workspace that consists of a list of specific pages on the company website and the number of visits to them, but they are not able to find a page dimension item for an existing page that they are looking for, the best option is to scroll down to the bottom of the page dimension list inthe left rail and select "Show Top Items From Last 6 Months". This will refresh the page dimension list and show more items based on the last six months of data. Changing the workspace date range or using a custom date range in a Freeform Table will not affect the page dimension list in the left rail.
References:
https://experienceleague.adobe.com/docs/analytics/analyze/analysis-workspace/build/freeform-tables.html?lang=
https://experienceleague.adobe.com/docs/analytics/analyze/analysis-workspace/build/freeform-tables.html?lang=
NEW QUESTION # 17
Refer to the exhibit:
What is a valid interpretation of this Segment Comparison between Purchasers and Non-Purchasers segments?
- A. Video Views/Visitors is the most statistically significant difference between the two segments.
- B. Purchasers are 81 % more likely to complete a Video View than Non-Purchasers.
- C. On average, Purchasers view 81 % more videos than Non-Purchasers.
Answer: C
Explanation:
Explanation
A valid interpretation of this Segment Comparison between Purchasers and Non-Purchasers segments is that on average, Purchasers view 81 % more videos than Non-Purchasers. This means that the average Video Views per Visitor for Purchasers is 81 % higher than that for Non-Purchasers. Video Views/Visitors is not the most statistically significant difference between the two segments, as it has a low confidence level of 68 %.
Purchasers are not 81 % more likely to complete a Video View than Non-Purchasers, as this would imply a probability or conversion rate, not an average.
References:
https://experienceleague.adobe.com/docs/analytics/analyze/analysis-workspace/components/segment-comparison
https://experienceleague.adobe.com/docs/analytics/analyze/analysis-workspace/components/segment-comparison
NEW QUESTION # 18
An analyst is given a list of specific events a user must take to complete a purchase. What would be used to see the conversion rate between steps?
- A. Cohort Table
- B. Flow Visualization
- C. Fallout Visualization
Answer: C
Explanation:
Explanation
A Fallout Visualization is a tool that shows the conversion rate between steps or touchpoints in a user journey.
It can help identify where users drop off or complete a goal, such as a purchase. It can also support different types of touchpoints, such as pages, events, segments, or dimensions.
References:
https://experienceleague.adobe.com/docs/analytics/analyze/analysis-workspace/visualizations/fallout.html?lang=
https://experienceleague.adobe.com/docs/analytics/analyze/analysis-workspace/visualizations/fallout.html?lang=
NEW QUESTION # 19
The Chief Marketing Officer has established a monthly revenue target for an online store and wants to see how revenue for the current month is tracking towards that goal.
Which Visualization should be used for this report?
- A. Bullet
- B. Treemap
- C. Scatter
Answer: A
Explanation:
Explanation
A Bullet Visualization is a tool that shows how a metric is performing against a target or goal. It can help monitor progress and identify gaps or opportunities. It can also show additional information, such as comparison periods or ranges.
References:
https://experienceleague.adobe.com/docs/analytics/analyze/analysis-workspace/visualizations/bullet.html?lang=e
https://experienceleague.adobe.com/docs/analytics/analyze/analysis-workspace/visualizations/bullet.html?lang=e
NEW QUESTION # 20
Refer to the exhibit.
The date range is applied at the panel level, and a different date range is applied on top of the "Orders'' metric.
Which values are displayed in the table?
- A. Only product orders that have been purchased both two months ago and last week
- B. Product orders recorded two months ago
- C. Product orders recorded last week
Answer: A
Explanation:
Explanation
The values displayed in the table are only product orders that have been purchased both two months ago and last week. This is because when a date range is applied at both the panel level and the metric level, the resulting date range is the intersection of both date ranges. In this case, since the panel date range is two months ago and the metric date range is last week, only the data that falls within both date ranges will be shown.
References: https://experienceleague.adobe.com/docs/analytics/components/time/time-overview.html?lang=en
https://experienceleague.adobe.com/docs/analytics/components/time/time-overview.html?lang=en#date-range-in
NEW QUESTION # 21
In Analysis Workspace a Flow Visualization can be created.
What is the benefit of using the correct configuration of Flow Visualization?
- A. It enables the expansion of a column to show all nodes. By default, only the top five nodes are displayed.
- B. It is based on instances of a dimension. However, this configuration does not offer the option to exclude repeated instances, for example, Page reloaded.
- C. It allows analyzation of the visitor's path for the same visit only
Answer: A
Explanation:
Explanation
A Flow Visualization is a tool that shows the path that users take through a website or app. It can help identify common or uncommon behaviors, drop-offs, loops, or exits. One benefit of using the correct configuration of Flow Visualization is that it enables the expansion of a column to show all nodes. By default, only the top five nodes are displayed in each column, but you can click on the expand icon to see more nodes.
References:
https://experienceleague.adobe.com/docs/analytics/analyze/analysis-workspace/visualizations/flow.html?lang=en
https://experienceleague.adobe.com/docs/analytics/analyze/analysis-workspace/visualizations/flow.html?lang=en
NEW QUESTION # 22
In the Solution Design Reference document, variable 'Product Category" is assigned to "eVar4" and is set on a product page with value "Shoes". It is then not recorded in the shopping cart page, the "Order summary" page, or the "Order completion" pages.
The variable is configured like this:
If we count the number of orders per product category in a report, which value receives one order after one visitor completes a purchase from that Product page?
- A. None
- B. Shoes
- C. Order completion
Answer: B
Explanation:
Explanation
Since eVar4 is set to expire after purchase event, the value "Shoes" will be persisted throughout the visit until the order is completed. Therefore, the report will show one order for product category "Shoes".
References:
https://experienceleague.adobe.com/docs/analytics/components/variables/conversion-variables/conversion-var-ov
NEW QUESTION # 23
The web analyst for a beauty products company wants to create a report to analyze the number of sample requests for one of their product pages.
The following items are available from the default configuration:
* prop3, which registers the product page name and is fired in the first page load
* eVar4, which registers the product page name and is fired in the first page load
* event1 2, which fires when a visitor clicks on "Request a sample'' call to action How can the analyst accomplish the creation of this report?
- A. Use either prop3 or eVar4 in combination with event1 2 as a metric.
- B. Use eVar4 in combination with event1 2 as a metric.
- C. Use prop3 in combination with event1 2 as a metric.
Answer: B
Explanation:
Explanation
The best way to create a report to analyze the number of sample requests for one of their product pages is to use eVar4 in combination with event12 as a metric. eVar4 registers the product page name and is fired in the first page load, so it will capture and persist the value for each visit. event12 fires when a visitor clicks on
"Request a sample" call to action, so it will measure the number of sample requests. Using eVar4 as a dimension and event12 as a metric will show how many sample requests were made for each product page.
Using prop3 instead of eVar4 will not work, as prop3 does not persist across hits or visits.
References:
https://experienceleague.adobe.com/docs/analytics/components/variables/conversion-variables/conversion-var-ov
https://experienceleague.adobe.com/docs/analytics/components/variables/traffic-variables/traffic-var-overview.h
NEW QUESTION # 24
When a segment is created from within a report by dragging a component on the segment area, is it possible to re-use it in another report?
** change report to Workspace **
- A. Yes, it is automatically available in the segments list.
- B. Yes, by editing the segment and checking Make this an Experience Cloud audience".
- C. Yes, by editing the segment and checking "Make this segment public".
Answer: C
Explanation:
Explanation
When a segment is created from within a Workspace by dragging a component on the segment area, it is initially saved as a private segment that can only be used by the creator. However, it is possible to re-use it in another Workspace by editing the segment and checking "Make this segment public". This will make the segment available to other users who have access to the same report suite.
References:
https://experienceleague.adobe.com/docs/analytics/components/segments/create-segments-in-analysis-workspace
https://experienceleague.adobe.com/docs/analytics/components/segments/create-segments-in-analysis-workspace
NEW QUESTION # 25
An analyst is co-creating a report with their client counterpart in preparation for a running marketing performance dashboard. Marketing is still getting onboarded with the analytics tool and hope to begin leveraging data to enable data-driven decisions.
How would the analyst look to share out the dashboard broadly across the team?
- A. Share Can Edit rights with the client counterpart and Can Duplicate rights with the entire marketing team
- B. Share Can Edit rights with the client counterpart and Can View rights with the entire marketing team
- C. Share a PDF at the time the report is completed to the client counterpart and the greater marketing team
Answer: B
Explanation:
Explanation
The best way to share out the dashboard broadly across the team is to share Can Edit rights with the client counterpart and Can View rights with the entire marketing team. This will allow the client counterpart to co-create and modify the dashboard with the analyst, while the rest of the marketing team can view and interact with the dashboard without making any changes. Sharing a PDF at the time the report is completed would not allow for any interactivity or updates, and sharing Can Duplicate rights with the entire marketing team would create unnecessary copies of the dashboard.
References:
https://experienceleague.adobe.com/docs/analytics/analyze/analysis-workspace/share/share-project.html?lang=en
https://experienceleague.adobe.com/docs/analytics/analyze/analysis-workspace/share/share-project.html?lang=en
NEW QUESTION # 26
A pharmaceutical client wants to see a Freeform Table in Analysis Workspace that lists out all the Products by the number of visits each of its website pages receive. Each product can have varying number of pages but has a unique product name included in all its URLs. The client also wants to ensure that the Products in the Freeform Table are arranged in a specific order by product name.
How would an analyst use segments to do this?
- A. Create a stacked segment for all of the product names by page name segments and drag and drop them in order in a Freeform Table with Visits.
- B. Create segments for all of the product names by page name and drag and drop them in order in a Freeform Table with Visits.
- C. Create segments for all of the product names by page name and drag and drop them in order into the Table Builder of a Freeform Table with Visits.
Answer: C
Explanation:
Explanation
The best way to use segments to create a Freeform Table in Analysis Workspace that lists out all the Products by the number of visits each of its website pages receive is to create segments for all of the product names by page name and drag and drop them in order into the Table Builder of a Freeform Table with Visits. The Table Builder is a tool that allows you to customize your table layout by dragging and dropping dimensions, metrics, or segments into rows or columns. Creating segments for all of the product names by page name will ensure that only the pages that belong to each product are included in the table. Dragging and dropping them in order into the Table Builder will arrange them by product name as desired.
References:
https://experienceleague.adobe.com/docs/analytics/components/table-builder/table-builder-overview.html?lang=
https://experienceleague.adobe.com/docs/analytics/components/table-builder/table-builder-overview.html?lang=
NEW QUESTION # 27
Various reports show None, Unspecified, Other, or Unknown, depending on the specific report viewed.
Generally, this breakdown means that the variable was not defined or otherwise unavailable.
Which statement explains the possible behavior of the data?
- A. This happens when a user comes to a site for the first time and makes a purchase without firing eVar1. If orders are viewed in the eVar1 report, there is no value to attribute this order to, so it will appear as "NONE".
- B. Similarly to non-mobile hits in mobile reports, mobile hits in all Visitor Profile I Technology reports are listed as 'UNSPECIFIED'.
- C. When viewing classification data, any value that does not have data associated with that particular classification returns "OTHER". To resolve this issue, create a classification export file and classify the appropriate columns.
Answer: A
Explanation:
Explanation
The statement that explains the possible behavior of the data is that this happens when a user comes to a site for the first time and makes a purchase without firing eVar1. If orders are viewed in the eVar1 report, there is no value to attribute this order to, so it will appear as "NONE". This means that eVar1 was not set on any page or hit during the visit where the order occurred, so there is no way to associate the order with any value of eVar1. The other statements are not correct explanations of why None, Unspecified, Other, or Unknown may appear in various reports.
References:
https://experienceleague.adobe.com/docs/analytics/components/variables/conversion-variables/conversion-var-ov
https://experienceleague.adobe.com/docs/analytics/components/variables/conversion-variables/conversion-var-ov
NEW QUESTION # 28
Refer to the exhibit.
Analyzing results from multinational e-commerce, a data analyst realizes much of the product view results and orders are being mapped to an "Unspecified" department name.
What is the probable cause?
- A. Product View is not the proper metric for Product Department, thus causing the appearance of
"Unspecified". - B. Not all products will have a defined name and department. The "Unspecified" is an expected behavior.
- C. Product Department is a classification of product data. These products are not correctly updated or defined in classifications.
Answer: C
Explanation:
Explanation
Product Department is a classification of product data that can be used to group products into meaningful categories. If some products are showing up as "Unspecified"in the report, it means that they are not correctly classified or updated in the classification file.
References:
https://experienceleague.adobe.com/docs/analytics/components/classifications/classifications-overview.html?lan
NEW QUESTION # 29
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