Salesforce Certified Marketing Cloud Next Consultant: MC-Con-201 Exam

"Salesforce Certified Marketing Cloud Next Consultant", also known as MC-Con-201 exam, is a Salesforce Certification. With the complete collection of questions and answers, UpdateDumps has assembled to take you through 0 Q&As to your MC-Con-201 Exam preparation. In the MC-Con-201 exam resources, you will cover every field and category in Salesforce Certification Certification helping to ready you for your successful Salesforce Certification.

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Salesforce MC-Con-201 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Platform Setup & Governance13%- Domain authentication and authorization
  • 1. Branded and authenticated email delivery
    • 2. Domain authorization
      • 3. Self-service domain authentication
        - Business Units and governance
        • 1. Roles and Enhanced CMS Workspaces
          • 2. Content and user governance
            • 3. Business Unit requirements
              - Marketing Cloud Next environment setup
              • 1. Data 360 provisioning
                • 2. Permission sets
                  • 3. Marketing Data Kit installation
                    • 4. Core Org Edition requirements
                      Topic 2: Analytics & Performance Insights8%- Marketing data and insights
                      • 1. Surfacing marketing data across Salesforce
                        • 2. Marketing performance insights
                          - Reporting and analytics
                          • 1. Pre-built dashboards
                            • 2. Matching dashboards to reporting requirements
                              Topic 3: Campaign Design, Flow Orchestration & Content30%- Activation templates
                              • 1. Contact point value selection
                                • 2. Activation template configuration
                                  - Landing pages
                                  • 1. Landing page components
                                    • 2. Landing page configuration
                                      - Personalization
                                      • 1. Repeaters
                                        • 2. Content variations
                                          • 3. Handlebars
                                            • 4. Merge fields
                                              • 5. AMPscript
                                                - Personalized messaging data
                                                • 1. Adding customer data to messaging content
                                                  • 2. Selecting appropriate data sources
                                                    - Flow orchestration
                                                    • 1. Automated business processes and messaging
                                                      • 2. Flow types
                                                        • 3. Trigger conditions
                                                          • 4. Flow configuration settings
                                                            • 5. Flow elements and logic
                                                              Topic 4: Data Modeling, Identity Resolution & Segmentation25%- CRM data ingestion and activation
                                                              • 1. Content personalization using CRM data
                                                                • 2. Audience segmentation and activation
                                                                  • 3. Actionable Lists
                                                                    • 4. CRM objects and records
                                                                      - Consumption and entitlements
                                                                      • 1. Platform usage optimization
                                                                        • 2. Data 360 consumption-based entitlements
                                                                          • 3. Marketing automation consumption
                                                                            - Data 360 data model
                                                                            • 1. Customer data activation
                                                                              • 2. Data objects and Data Model Objects
                                                                                • 3. Connecting and harmonizing customer data
                                                                                  - Identity Resolution
                                                                                  • 1. Unified customer profiles
                                                                                    • 2. Identity Resolution configuration
                                                                                      • 3. Linking multiple data sources
                                                                                        Topic 5: Agentforce & AI Innovation11%- Predictive AI
                                                                                        • 1. Selecting appropriate predictive AI features
                                                                                          - Marketing agents
                                                                                          • 1. Automated campaign creation
                                                                                            • 2. Audience segmentation
                                                                                              • 3. Content generation
                                                                                                - Conversational messaging
                                                                                                • 1. Response handling
                                                                                                  • 2. Customer engagement
                                                                                                    • 3. Ongoing interactions across messaging channels
                                                                                                      Topic 6: Consent13%- Consent collection
                                                                                                      • 1. Consent banners on marketing landing pages
                                                                                                        • 2. Consent banners on external pages
                                                                                                          - Consent data model
                                                                                                          • 1. Consent preference records
                                                                                                            • 2. Platform consent objects
                                                                                                              - Consent management concepts
                                                                                                              • 1. Consent in customer engagement
                                                                                                                • 2. Consent and compliance requirements
                                                                                                                  - Consent record management
                                                                                                                  • 1. Managing and updating consent records
                                                                                                                    • 2. Creating consent records

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