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Salesforce EEB101 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Templates and Email Creation | - Template Management
|
| Topic 2: Sending | - Email Delivery
|
| Topic 3: Testing and Validation | - Quality Assurance
|
| Topic 4: Automation | - Marketing Automation
|
| Topic 5: Segmentation | - Audience Segmentation
|
| Topic 6: Data | - Lists and Data Extensions
|
| Topic 7: Analysis and Reporting | - Performance Measurement
|
| Topic 8: Content | - Content Builder
|
Salesforce Email Essentials (EEB101) Sample Questions:
Select three (3) best practices for interacting with potential and active subscribers?
- A. Follow the CAN SPAM Law
- B. Only use the email address offered
- C. Make unsubscribing easy, no more than 4 clicks
- D. Make unsubscribing easy
- E. Always make email opt in required
Correct Answer: A,B,D 🗳️
A marketer is using list-based sending, and wants to segment subscribers who have a value of "EMEA" in the Region Attribute.
What tool will produce this audience?
- A. Filters
- B. SQL Query Activity
- C. Audience Builder
- D. Send Flow
Correct Answer: C 🗳️
A marketer created dynamic content for an upcoming campaign that renders unique content based on subscriber attributes. The marketer would like to preview how each email will render for a given list of subscribers.
How should the marketer proceed?
- A. Create a user-initiated email to send to the list of subscribers.
- B. Use the Test Send tool to trigger copies of the email.
- C. Using the Subscriber Preview tool, cycle through the list of subscribers.
- D. Select the "Preview" tab within the Classic Content tool.
Correct Answer: C 🗳️
What are some ways that a marketer can improve deliverability of their emails? (Choose 4)
- A. Add how the subscriber subscribed to your email
- B. Ensure all subscribers have given you permission
- C. Subject line recognition
- D. Address Book Strategy - add address book tool to your emails.
- E. Identify the message as an advertisement
Correct Answer: A,B,C,D 🗳️
A company has set out to increase their subscriber base. They hired a team of marketing consultants to develop an acquisition plan backed by data.
What are two effective methods to acquire new subscribers? Choose 2 answers
- A. Have customers opt in to email before they can shop online.
- B. Require customers to provide their email address when calling customer service.
- C. Create an in-store SMS campaign that offers a discount for opting in.
- D. Ask for an email address when a customer makes a purchase in-store.
Correct Answer: C,D 🗳️
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