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Salesforce MC-201 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Administration & Governance | - System Configuration
|
| Topic 2: Account Engagement Fundamentals | - Platform Overview & Terminology
|
| Topic 3: Marketing Automation | - Engagement Studio
|
| Topic 4: Lead Generation & Management | - Forms & Landing Pages
|
| Topic 5: Reporting & Analytics | - Engagement Metrics
|
| Topic 6: Data Management & Integration | - Salesforce CRM Sync
|
Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:
A marketing user wants to send out an email to a list of prospects on behalf of their assigned sales users. Any prospect replies should be directed to [email protected] so their team of business development reps can field questions and schedule follow up demos.
How should this be accomplished?
- A. Select Assigned User for the Custom Reply-To Address
- B. Select General Address for the Custom Reply-To Address
- C. Select Specific User for the Sender
- D. Select General User for the Sender
Correct Answer: B 🗳️
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A user creates and resumes a new automation rule.
Which two statements are true about that rule?
Choose 2 answers
- A. The rule will continuously look for prospects who match the criteria.
- B. The rule will unmatch prospects that no longer match the criteria.
- C. The rule will run once and must be re-run for prospects to match again.
- D. The rule will evaluate their entire prospect database for matches.
Correct Answer: A,D 🗳️
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A repeating engagement program is set to allow prospects to be eligible to re-enter every 90 days and has a total entries limit of 5.
A user decides that the total entries limit should be changed to 10. The user pauses the program, changes the total entries limit to 10 and restarts the program.
What will happen to the prospects who landed on the End step more than 90 days ago and previously reached the 5 total entries limit?
- A. Prospects will re-enter the program after waiting another 90 days.
- B. Prospects will remain ineligible to re-enter the program.
- C. Prospects will re-enter the program immediately.
- D. Prospects will NOT re-enter the program until manually approved to re-enter.
Correct Answer: C 🗳️
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What is an automation rule?
- A. A rule that automatically applies an action to a prospect based on whether they match set criteria.
- B. A rule that automatically sends an email to all prospects in a list.
- C. A rule that automatically creates a new prospect record when a lead is added to Salesforce.
- D. A rule that automatically creates a list of prospects based on their behavior.
Correct Answer: A 🗳️
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What must be true for a Salesforce Opportunity to sync to Marketing Cloud Account Engagement?
- A. The Opportunity must have the "Marketing Cloud Account Engagement" record type.
- B. The Opportunity must have a Contact Role that is syncing to a prospect in Marketing Cloud Account Engagement.
- C. The Opportunity must be sourced by Marketing Cloud Account Engagement marketing activities.
- D. The Opportunity must be created by a Sales user who is also a user in Marketing Cloud Account Engagement.
Correct Answer: B 🗳️
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