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Salesforce MC-202 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Content Creation and Delivery | 24% | - Configure send settings - Manage and organize campaign content - Create and customize email content - Select appropriate tools for sending |
| Marketing Automation | 26% | - Recommend automation solutions - Build solutions in Journey Builder - Build solutions in Automation Studio |
| Subscriber and Data Management | 26% | - Configure segmentation tools - Design and configure Data Extensions - Troubleshoot send and data issues - Import and manage subscriber data |
| Email Marketing Best Practices | 10% | - Subscriber acquisition and retention - Evaluate deliverability factors - Design effective emails and programs |
| Insights and Analytics | 14% | - Create and configure reports - Analyze campaign performance - Leverage analytics and Einstein features |
Salesforce Certified Marketing Cloud Email Specialist Sample Questions:
Northern Trail Outfitters (NTO) is building a welcome journey for new customers with dynamic content in each email. NTO would like to have content personalized for each customer and include assets based on real- time analysis of what is performing the best for other customers.
Which feature should NTO use?
- A. Enhanced Dynamic Content
- B. Einstein Content Selection
- C. Einstein Copy Insights
Correct Answer: B 🗳️
Explanation: Only visible for UpdateDumps members. You can sign-up / login (it's free).
A marketer needs to send emails to the creative team for proofing as part of an email campaign.
Which feature should help achieve this as an automatic flow?
- A. Content Builder Approvals
- B. Subscriber Preview
- C. Approval Workflow
Correct Answer: C 🗳️
Explanation: Only visible for UpdateDumps members. You can sign-up / login (it's free).
Northern Trail Outfitters uses an automation to process and report sales agents'weekly data extensions. All sales agents' data is needed for the automation's created report to be correct. Some agents have not been creating their data extensions in time.
Which step prevents the automation from completing the automation instance and delivering an inaccurate report?
- A. Wait Activity
- B. Data Extract Activity
- C. Verification Activity
Correct Answer: C 🗳️
Explanation: Only visible for UpdateDumps members. You can sign-up / login (it's free).
A healthcare marketer would like an email sent to patients as soon as they request a password reset for their account.
Which journey type isthe best solution for the marketer to set up?
- A. Transactional Send Journey
- B. Multi-Step Journey
- C. Single Send Journey
Correct Answer: A 🗳️
Explanation: Only visible for UpdateDumps members. You can sign-up / login (it's free).
A marketer wants to quickly view the link performance for a specific email, including Total Clicks and Unique Clicks.
Which area of the application should provide this data?
- A. Tracking Conversions Tab
- B. Send Performance Tab
- C. Email Overlay View
Correct Answer: C 🗳️
Explanation: Only visible for UpdateDumps members. You can sign-up / login (it's free).
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