Exam Name: Salesforce Certified Marketing Cloud Account Engagement Specialist
Certification Provider: Salesforce
Corresponding Certification: Salesforce Marketers
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Salesforce MC-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Account Engagement Forms, Form Handlers and Landing Pages | 20% | - Identify the capabilities, use cases and interpret metrics of Account Engagement forms given a scenario - Identify the capabilities, use cases and interpret reporting metrics for landing pages |
| Topic 2: Visitors and Prospects | 8% | - Describe the relationship between visitors and prospects - Apply the appropriate plan of action using Prospect Audits given a scenario |
| Topic 3: Email Marketing | 20% | - Distinguish between the metrics collected in Account Engagement email reporting - Identify the capabilities and use cases for email given a scenario - Distinguish between an Email and an Email Template |
| Topic 4: Lead Management | 24% | - Explain what a Grade measures and how grading is managed - Define the capabilities of a completion action - Explain what a Score measures and how scoring is managed - Define the capabilities of a segmentation rule - Identify the capabilities and use cases of custom redirects - Distinguish between the capabilities of, use cases for, and how to create different types of lists - Explain the components and use cases of an automation rule - Define the capabilities of page actions |
| Topic 5: Engagement Studio | 17% | - Explain Engagement Program structure and capabilities - Distinguish between the components of an Engagement Program |
| Topic 6: Administration | 11% | - Illustrate how to create, edit, and map fields - Explain the relationship between Account Engagement and Salesforce - Describe the capabilities of the Account Engagement Recycle Bin |
Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:
A marketing user would like to send out a new whitepaper to their prospects and track who opens the PDF.
What Is the recommended way to accomplish this?
- A. Upload the whitepaper PDF as a content block and attach It to the email.
- B. Upload the whitepaper PDF as a content file and attach it to the email.
- C. Upload the whitepaper PDF as a content block and link to It In the body of the email.
- D. Upload the whitepaper PDF as a content file and link to it in the body of the email.
Correct Answer: D 🗳️
Explanation: Only visible for UpdateDumps members. You can sign-up / login (it's free).
In Salesforce, Contacts are deleted if an Opportunity hasn't been closed in 180 days. As a result, the corresponding prospects are marked as[[crm_deleted]] in Marketing Cloud Account Engagement. If the Request a Demo form is completed after that 180 day period, the prospect should be recreated as a Lead.
What automation tool should be used to solve this need?
- A. Dynamic list
- B. Automation rule
- C. Segmentation rule
- D. Engagement studio
Correct Answer: B 🗳️
What variable tag must be included in an email to allow prospects to manage their email preferences?
- A. %%unsubscribe %% or %% email_preference_ center %%
- B. %%opt_out%% or %%email_preference_center%%
- C. %%unsubscribe % or %% opt_out %%
- D. %%opt_out%% report_spam %%
Correct Answer: A 🗳️
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Form or Form Handler? I need to maintain my current lead flow.
- A. Form Handler
- B. Form
Correct Answer: A 🗳️
Explanation: Only visible for UpdateDumps members. You can sign-up / login (it's free).
The drip program "New Client Onboarding" is set to "Only send emails during business hours (10am - 4pm M-F)." The drip logic is outlined below:Start Step 1: Send email "Welcome."Step 2: Pause 3 days.Step 3: Send email "Getting Started."Step 4: Pause 7 days.Step 5: Send email "Tech Setup."Step 6: Pause 7 days.Step 7: Send email "Complete Configuration." EndIf a prospect starts the drip program on Wednesday, when will the email in Step 3: Send email "Getting Started" be received by the prospect?
- A. The prospect will receive the email Saturday.
- B. The prospect will receive the email Tuesday.
- C. The prospect will receive the email Friday.
- D. The prospect will receive the email Monday.
Correct Answer: D 🗳️
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