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Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

1. How many automation rules can you have

A) Always 100
B) Marketing Cloud Account Engagement Growth Edition: 100 Marketing Cloud Account Engagement Plus Edition: 150 Marketing Cloud Account Engagement Advanced Edition: 200
C) Marketing Cloud Account Engagement Growth Edition: 50 Marketing Cloud Account Engagement Plus Edition: 100 Marketing Cloud Account Engagement Advanced Edition: 200
D) Marketing Cloud Account Engagement Growth Edition: 50 Marketing Cloud Account Engagement Plus Edition: 100 Marketing Cloud Account Engagement Advanced Edition: 150

2. LenoxSoft hosts content in Marketing Cloud Account Engagement and makes it available to prospects via a form submission on their website. They have noticed a high number of form submissions, but some email addresses provided appear to be invalid or fake.
Which two strategies for gating content should ensure real prospects are the ones accessing the content?
Choose 2 answers

A) Send the content via an autoresponder email with a link to download the content.
B) Using the data format drop-down, set the email validation option at the form level.
C) Prospects with invalid emails are marked as 'Do Not Email' to avoid future communication.
D) Prospects with invalid emails are sent an autoresponder requesting email verification.

3. When integrating Marketing Cloud Account Engagement Ultimate edition with Salesforce custom objects, what are two key attributes to ensure seamless custom object integration? Select 2

A) Customized 'Display in Table' values when configuring fields
B) Lead, Contact or Account record added as a Related Object to the Salesforce custom object
C) Campaign or Opportunity record added as a Related Object to the Salesforce custom object
D) Salesforce Connector User has 'Read' permission to the custom object

4. An admin user would like to create a User Role for a new marketing intern to only have the ability to view prospect lists and emails that have already been sent. Which of the following is the best way for the Admin user to set up this role for the intern if LenoxSoft has an Ultimate level account?

A) Create a Custom User Role with only the options to 'view' & 'edit' lists and 'view' emails selected
B) Set the intern up in the Default 'Marketing' User Role
C) Set the intern up in the Default 'Marketing Intern' User Role
D) Create a Custom User Role with only the options to 'view' lists and 'view' emails selected

5. Why should a company assign prospects in Marketing Cloud Account Engagement via Salesforce active assignment rules instead of using other Marketing Cloud Account Engagement assignment actions?

A) The ability to allow Salesforce to overwrite an assigned user in Marketing Cloud Account Engagement
B) The ability to assign prospects based on specific criteria being met
C) The ability to assign prospects via automation instead of manually
D) The ability to use existing complex Salesforce lead routing processes

Solutions: