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Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:

1. Northern Trail Outfitters (NTO) wants to send out three emails In Automation Studio. However, NTO wants to ensure each email is fully sent before the next email begins sending.
How should the automation workflow be built to accomplish this?

A) Add each Send Email activity to different steps in an automation.
B) Add each Send Email activity to a single step in an automation.
C) Include a Verification activity between each step of an automation.

2. Leading up to various holidays seasons, Northern Trail Outfitters (NTO) plans to included special events and content in its emails. This content will change throughout the year.
What should NTO use to ensure the most up-to-date content is included in each email?

A) Reference Content Block
B) Dynamic Content Block
C) Einstein Content Selection

3. Northern Trail Outfitters (NTO) sends a birthday coupon during the subscriber's birthday month. NTO wants to reward the subscriber based upon engagement with the email and provide further messages based on that interaction.
Which no-code features should be implemented to accomplish this?

A) Automation studio and Query Activity
B) Journey Builder and Engagement Split
C) Salesforce CDP and Einstein Engagement Scoring

4. Northern Trail Outfitters (NTO) is using Datorama Reports for Marketing Cloud to report on email and journey performance.
Which preconfigured dashboard should NTO review to get an idea of which journeys are performing the best?

A) Journey Performance by Email Dashboard
B) Email and Journey Overview Dashboard
C) Email Performance Dashboard

5. Northern Trail Outfitters wants to ensure a group of subscribers never receive a promotional email.
Which configuration ensure these subscribers do NOT receive these emails?

A) Add an Auto-Suppression list to the default sender profile.
B) Add subscribers to the Account opt-out list.
C) Configure Auto-Suppression list for the Commercial classification.

Solutions: