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Google Reporting and Analysis Exam Practice Test Sample Questions:
1. Bob is explaining the concept of Google's Quality score to a client. Which of the following statements is the most accurate definition of the Google Quality score calculation for ads?
A) Quality score is calculated daily based on the ad text, keywords, and landing page.
B) Quality score is calculated every time your keyword matches a search query by the bid for the ad position, ad text, and keywords.
C) Quality score is calculated every time your keyword matches a search query - that is, every time your keyword has the potential to trigger an ad.
D) Quality score is calculated when the Google ad is created - the closer to 10, the higher the quality score.
2. Gary is managing a website for his organization and he's been using Google Analytics for seven months. Gary is now working to optimize page popularity on his site with Google Analytics. There are two approaches to optimizing page popularity. One approach is to add high quality referral sites to placement target. What is the other Google Analytics recommendation?
A) Find high performing keywords to add to your campaigns.
B) Participate in the Google Analytics Benchmarking Service.
C) Increase the Google AdWords bids.
D) Add more links within the existing URL to the pages to be optimized.
3. Joan is about to enroll in the Google AdWords for her travel agency for her European business. She wants to target clients throughout Europe using English, Spanish, French, and Flemish ads. Which of the following is the best advice you could offer Joan about Google AdWords, to target multiple languages?
A) Create four ads - one for each language.
B) Use English only, as it's the most common of the four languages she's targeting.
C) Create four ad groups - one for each language.
D) Create four campaigns - one for each language.
4. Henry is a Search Engine Marketing consultant to several clients. He's working with one client that Henry believes needs to optimize their website. The client is using Google AdWords with some success, but the result and cost-per-click could be better. The client doesn't understand why they should optimize their website in order to get better results of Google AdWords. Which of the following reasons is the best reason to optimize a website in relation to Google AdWords?
A) An optimized website will receive more conversions.
B) An optimized website will help organic search results.
C) An optimized website will receive a better landing page.
D) An optimized website will receive a better quality score.
5. Mark is configured Google Analytics for his blog. Mark does not sell any products on his blog as he uses it to market his public speaking business. Mark would, however, like to assign a dollar value for customers that complete the 'contact me' field on his website to track return on investment for the marketing he has done to bring people to the site. If Mark considers each lead worth $50 what field in the configuration of the goals in Google Analytics would Mark add the $50 value to?
A) Mark can simply enter $25 in the 'goal value' field in the Google Analytics configuration of the goal he has created for the 'contact me' form on his website.
B) Mark does not have an e-commerce enabled website he would not be able to track dollar amounts through Google Analytics.
C) Mark can enter 2500 in the 'metric goal' field in the Google Analytics configuration and then choose "dollars" in the currency value.
D) Mark does not have an e-commerce enabled website but he can enter 25 in the "goal completion" field and know the points are actually $25 towards his ROI.
Solutions:
| Question # 1 Answer: C | Question # 2 Answer: A | Question # 3 Answer: D | Question # 4 Answer: D | Question # 5 Answer: A |

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