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Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:

1. The call center of a company has seen a spike in recent call volume, and they have discovered the cause to be their website. The analytics team has been tasked with uncovering the reason for these calls using a Data View that combines call center data and website analytics data, and they want to know what part of the site is driving the call center volume up.
Which action would help answer that question?
Response:

A) Create a freeform table showing Page Name (as your dimension), Calls (Time Decay | 15 minutes attribution Lookback window: Session) as your metric.
B) Create a freeform table showing Call Reason (as your dimension), Calls (Time Decay | 15 minutes attribution Lookback window: Session) as your metric.
C) Create a freeform table showing Call Reason (as your dimension), Page Views (Time Decay | 15 minutes attribution Lookback window: Session) as your metric.
D) Create a freeform table showing Calls (as your dimension), Call Reason (as your metric).

2. Which component allows creating customer behavior summaries across data views in Adobe CJA?
Response:

A) Summary Table
B) Segment Overlap
C) Calculated Metric
D) Attribution Model

3. Which steps should be performed when conducting exploratory data analysis in Adobe CJA?
(Select two.)
Response:

A) Enable Campaign Quotas
B) Apply Data Filters
C) Define Key Metrics
D) Use Pre-Built Templates

4. Which settings should be reviewed when creating a recurring report schedule?
(Select two.)
Response:

A) Export File Format
B) Report Delivery Frequency
C) Data Retention Policies
D) Data Source Permissions

5. A project is shared with a colleague who has "Can edit" access as an individual and "Can view" access as a group. What access will your colleague experience?
Response:

A) The user is limited to the lowest level of access possible.
B) The user's access is based only on the group level.
C) The user will only be able to view the project, regardless of access.
D) The user gets the highest level of access possible.

Solutions: