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Salesforce MC-202 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Subscriber and Data Management | 26% | - Import and manage subscriber data - Troubleshoot send and data issues - Configure segmentation tools - Design and configure Data Extensions |
| Topic 2: Email Marketing Best Practices | 10% | - Subscriber acquisition and retention - Evaluate deliverability factors - Design effective emails and programs |
| Topic 3: Insights and Analytics | 14% | - Analyze campaign performance - Create and configure reports - Leverage analytics and Einstein features |
| Topic 4: Marketing Automation | 26% | - Build solutions in Journey Builder - Build solutions in Automation Studio - Recommend automation solutions |
| Topic 5: Content Creation and Delivery | 24% | - Configure send settings - Manage and organize campaign content - Create and customize email content - Select appropriate tools for sending |
Salesforce Certified Marketing Cloud Email Specialist Sample Questions:
1. Northern Trail Outfitters wants to send a personalized email to its loyalty program members. The email should include details about loyalty members' profiles, point balance, and purchase behavior. This data exists in Marketing Cloud across several data extensions.
What should a marketer use to build this level of personalization into the email?
A) AMP script Search Functions
B) Enhanced Dynamic Content Blocks
C) Personalization Strings
2. Northern Trail Outfitters sends out 50, 000 emails on a Friday. On Monday morning, the marketing team has to go through out-of-office messages and unsubscribe messages to find customer responses to the email.
Which feature should help the team?
A) Reply Mail Management
B) Parameter Management
C) Publication Lists
3. A marketing manager has created a global template at the top levelto control branding standards and make updates easy. The template needs to be used company-wide across all business units.
How should the manager configure the template once it's moved to the shared folder to ensure it remains on-brand?
A) Select the View and Send permission option.
B) Make a copy in each business unit to allow local edits.
C) Select the EditGlobally permission option.
4. Leadership at Northern Trail Outfitters wants to see a dashboard showing the success rate of customers that have been through a Welcome Series Journey in the last 7 days.
Where should they find this dashboard?
A) Datorama Reports - Journey Performance
B) Reports - Journey Engagement
C) Journey Builder - JourneyHistory
5. The CMOat Northern Trail Outfitter (NTO) has tasked the marketer with tracking the performance of NTO's welcome and post purchase journeys.
Which action should the marketer take to evaluate journey performance?
A) Define a goal for each journey.
B) Review opensand clicks activity summaries.
C) Export the journey email analytics
Solutions:
| Question # 1 Answer: A | Question # 2 Answer: A | Question # 3 Answer: C | Question # 4 Answer: A | Question # 5 Answer: A |
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