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Salesforce AP-216 Exam Syllabus Topics:

Salesforce Marketing Cloud Personalization Accredited Professional Sample Questions:

Question 1

When does site mapping happen during the implementation process?

A. At the beginning of the build phase since it is the basis for the rest of the implementation
B. At the end after everything is defined in the system
C. It can happen at any point since it is unrelated to the rest of the implementation
D. In the middle after certain components like the catalog have been populated

Question 2

What qualifies a web vistor to see any experience of a Web Campaign?

A. Email Campaign Rules
B. Einstein Next Best Action
C. Einstein Recipe Ingredients
D. Campaign Targeting Rules

Question 3

How are anonymous visitors tracked?

A. Interaction studio assigns a unique alphanumeric identifier using a 3rd party cookie
B. The customer must assign a unique alphanumeric identifier using a first-party cookie
C. Interaction studio assigns a unique alphanumeric identifier using a first-party cookie
D. The browser assigns a 3rd party cookie

Question 4

If you want to compare the completion of two objectives based on a filter, what report would you use?

A. Goal comparison report
B. Referring sources report
C. Visitor behaviour report
D. Goal completion report

Question 5

What would a marketer include in a recipe if they want the visitor affinity score when showing recommendations?

A. Exclusion
B. Variation
C. Booster
D. Ingredients

Solutions: