What is the duration of the Marketing-Cloud-Consultant Exam
- Passing Score: 67%
- Length of Examination: 105 minutes
- Number of Questions: 60
- Format: Multiple choices, multiple answers
Reference: https://trailheadacademy.salesforce.com/certificate/exam-mce-consultant---MCE-Con-201
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Salesforce Marketing-Cloud-Consultant Exam Reference
Salesforce Marketing-Cloud-Consultant Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Marketing Cloud Configuration | 18% | - Manage sender profiles and deliverability settings - Configure lists and populations - Implement data management and data extensions - Configure account settings and business units - Set up users, roles, and permissions |
| Email Marketing | 18% | - Configure AMPscript for dynamic content - Create and optimize email content - Implement A/B testing andsend time optimization - Ensure deliverability and inbox placement - Apply template and content block strategies |
| Reporting and Analytics | 14% | - Configure and interpret standard reports - Provide actionable insights and recommendations - Track engagement and conversion metrics - Analyze campaign performance - Build custom reports and dashboards |
| Customer Journey Design | 18% | - Utilize Journey Builder features and best practices - Map customer journeys across channels - Implement triggered and real-time journeys - Build decision trees and branching logic - Apply personalization and dynamic content |
| Automation and Data Management | 14% | - Implement SQL activities for data processing - Configure imports and exports - Manage contact data and data hygiene - Build and manage automation workflows - Utilize automation studio effectively |
| Discovery and Design | 18% | - Identify integration points and data flows - Analyze customer data and segmentation needs - Document current state and desired future state - Define success metrics and KPIs - Gather requirements and understand business objectives |
Salesforce Certified Marketing Cloud Consultant Sample Questions:
Scenario:
A B2B customer notices they have a large number of subscribers marked as 'Held'. During troubleshooting, they realize these were soft bounces from overwhelming the email servers of many of the small companies with which they do business.
What step(s) should the customer take to move those subscribers back to 'Active'?
- A. Use Contact Builder to mass update all 'Held' subscribers to 'Active' status.
- B. Extract subscribers who have a status of 'Held', then import subscribers as 'Active'.
- C. Subscribers with a status of 'Held' should be re-enabled by contacting support.
- D. Use a SQL query to change all subscribers with a status of 'Held' to 'Active' in All Subscribers.
Correct Answer: C 🗳️
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A customer wants to report on 'Not Sent' contacts in Journey Builder.
Which method should be used?
- A. Use an automation with Tracking Extract.
- B. Query the _sent Data View for the contact's send status.
- C. Create an Analytics Builder Discover report.
- D. Use the standard report 'Subscribers Not Sent to'.
Correct Answer: A 🗳️
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A marketer at Northern Trail Outfitters (NTO) wants to send important updates to customers about products they have previously purchased. The marketer has little experience with coding. Also, the information is spread across multiple data extensions and is imported nightly from NTO's e-commerce platform - Contacts, Orders, Order Items, and Products.
Which design should a consultant recommend for segmentation?
- A. Create SQL Query Activities for the marketer to modify.
- B. Combine the data outside of Marketing Cloud and upload it into a Sendable Data Extension.
- C. Link the data extensions in an Attribute Group.
- D. Establish data relationships and create Data Filters for the marketer to modify.
Correct Answer: D 🗳️
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Northern Trail Outfitters sends emails for Password Resets from their web store when requested. An SMS message should be deployed if the password reset email is not sent.
What processes should they utilize to ensure a timely delivery across email and SMS?
- A. Triggered send definition, and use API response to determine and send API call to trigger an SMS password reset
- B. Multiple path journey with engagement split if password reset link clicked; if link not clicked, then SMS Password Reset activity
- C. Triggered send definition and use data extract Not Sent to a data extension then send SMS to those failed sends
- D. Transactional email send with the event notification service response to determine and trigger an API call to an SMS message
Correct Answer: D 🗳️
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A customer indicates their point-of-sale system can be configured to upload a file every fifteen minutes. The filename is not consistent for each upload. Their consultant recommends they use a File Drop Automation.
Which two considerations should be made? (Choose 2 answers)
- A. They may utilize an external FTP site.
- B. The directory cannot contain more than five file triggers.
- C. The directory used by the file trigger should be inside the import directory.
- D. The directory is unable to be used by another File Drop Automation.
Correct Answer: C,D 🗳️
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