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IBM M8010-246 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Commerce Portfolio | - IBM Smarter Commerce solutions
|
| Topic 2: Customer Business Challenges | - Industry and customer pain points
|
| Topic 3: IBM Solution Positioning | - Competitive differentiation
|
| Topic 4: Sales Opportunity Identification | - Sales qualification and positioning
|
| Topic 5: IBM Smarter Commerce Strategy | - Smarter Commerce vision and value proposition
|
IBM Smarter Commerce Sales Mastery Test v1 Sample Questions:
Which of these provides shopping flow optimized for smart phones, eMarketing spots tailored to mobile users and cross channel shopping/fulfillment capability?
- A. Commerce light.
- B. Mobile shopping studio.
- C. Mobile framework.
- D. Mobile starter store.
Correct Answer: D 🗳️
Explanation: Only visible for UpdateDumps members. You can sign-up / login (it's free).
What are Smarter Commerce 'Sell' Offerings focused on?
- A. Integrating the supply chain in order to support the selling process.
- B. Driving the customer to the preferred enterprise sales channel.
- C. Up-sell potential via outbound calling centers and automated dialers.
- D. Optimize the customer experience, regardless of touchpoint, or mode of access.
Correct Answer: D 🗳️
Explanation: Only visible for UpdateDumps members. You can sign-up / login (it's free).
Which of the following is NOT a benefit delivered in the context of the Case Management Solution of the 'Service' Offerings?
- A. Deliver case workers the solution in a fraction of time of other approaches
- B. Integrated analytics help organizations understand the impact of case loads.
- C. A case worker has all the information needed to improve case outcomes and optimize decisions
- D. A case worker can skip the customer feedback and get directly to focus on the problem at-hand
Correct Answer: D 🗳️
Explanation: Only visible for UpdateDumps members. You can sign-up / login (it's free).
Which of the following is an example of a Smarter Commerce offering in the Marketing phase of the commerce cycle?
- A. All of the above.
- B. Unica
- C. Cross-channel campaign management.
- D. Customer segmentation.
Correct Answer: B 🗳️
Explanation: Only visible for UpdateDumps members. You can sign-up / login (it's free).
Of the choices below, which is one of the top reasons companies fail to do cross-channel, interactive, marketing with their customers?
- A. Uncertain ROI.
- B. They feel interactive marketing is not appropriate for their business.
- C. Cost is too high.
- D. Existing systems and data are too disparate.
Correct Answer: D 🗳️
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