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IBM M2050-246 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Smarter Commerce Overview & Value Proposition | 25% | - Core concepts and business drivers - Buy-Sell-Service framework - Customer pain points and solutions |
| Buy Offerings & Capabilities | 25% | - Procurement and inventory management - Logistics and fulfillment - Supply chain visibility and optimization |
| Service Offerings & Analytics | 20% | - Business intelligence and analytics - Customer self-service and support - Competitive positioning and use cases |
| Sell Offerings & Capabilities | 30% | - Distributed Order Management - Coremetrics and Unica solutions - Cross-channel commerce - Digital marketing and personalization |
IBM Smarter Commerce Sales Mastery Test v1 Sample Questions:
Which of these provides shopping flow optimized for smart phones, eMarketing spots tailored to mobile users and cross channel shopping/fulfillment capability?
- A. Commerce light.
- B. Mobile shopping studio.
- C. Mobile framework.
- D. Mobile starter store.
Correct Answer: D 🗳️
Explanation: Only visible for UpdateDumps members. You can sign-up / login (it's free).
One key capability required for effective service delivery scheduling is?
- A. Multi-channel selling
- B. Cross-partner coordination/ management
- C. Cross-docking to achieve supply chain service levels
- D. Network optimization
Correct Answer: D 🗳️
While they each can be deployed to support other non-IBM platforms, what is the key synergy in a joint WebSphere Commerce and Coremetrics deployment?
- A. Support for social networks, affiliates, and content aggregators.
- B. Recognized best of breed customer interaction platform.
- C. Recognized best of breed web analytics and 1:1 marketing.
- D. Rapid time to value, based on pre-integration and common marketing constructs.
Correct Answer: C 🗳️
Explanation: Only visible for UpdateDumps members. You can sign-up / login (it's free).
Which of the following Smarter Commerce Offerings is a core part of delivering a customer
buy-online, pick-up in store (BOPIS) capability?
- A. Social Analytics.
- B. Logistics Management.
- C. Customer Self Service.
- D. Distributed Order Management.
Correct Answer: D 🗳️
Explanation: Only visible for UpdateDumps members. You can sign-up / login (it's free).
The LIVE customer profile is particularly valuable as a predictor since it
- A. captures all web interactions for any customer
- B. maintains visit activity over time, and also captures off-site impressions
- C. solicits customer feedback directly
- D. keeps all customer history in a cookie on their computer
Correct Answer: B 🗳️
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