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PDMA NPDP Exam Syllabus Topics:

PDMA Product Development Professional (NPDP) Certification Sample Questions:

1. The purpose of the Development Stage is to design the product.

A) False
B) True

2. Which of the following strategies is most likely to have a strong emphasis on technology?

A) Both B and C
B) Radical
C) Architectural
D) Routine

3. Information gathered by other researchers for other purposes, the fit between research method and research purpose, unknown sample size, varying levels of quality, and dated information are all pitfalls of which type(s) of market research?

A) Survey research
B) Secondary market research
C) Voice of the customer
D) All the above

4. Social media is particularly good for reaching ____:

A) Potential new customers
B) Lead users
C) Customers in foreign markets
D) Those needing customer service

5. A value proposition should focus on _____________, not ____________?

A) Revenue, costs
B) Benefits, features
C) Benefits, costs
D) Features, benefits

Solutions: