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Adobe AD0-E212 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Reporting and Dashboarding for Projects | 38% | - Combine dimensions, metrics, date ranges and segments - Report on marketing campaign performance - Create and customize visualizations and reports - Compare and use Fallout and Flow visualizations - Choose appropriate visualizations for different scenarios - Schedule, share and manage projects for users/groups |
| Business Analysis | 34% | - Analyze data to answer business questions - Interpret report data, draw conclusions, identify anomalies - Identify appropriate reporting strategy based on business needs - Understand conversion funnels and business analysis concepts - Use Solution Design Reference to understand available data |
| Segmentation and Calculated Metrics | 19% | - Apply segments to projects and components - Create and configure basic segments following best practices - Build and use calculated and segmented metrics - Share segments across the organization |
| General Tool Knowledge and Troubleshooting | 9% | - Export data from Adobe Analytics - Basic troubleshooting and tool navigation - Understand dimensions, props, evars and events |
Adobe Analytics Business Practitioner Professional Sample Questions:
1. In what way does a conversion funnel help analysts in understanding business processes?
A) By displaying financial transactions only
B) By mapping out the corporate structure
C) By showing the most profitable product lines
D) By illustrating the steps a customer takes before a purchase
2. Basic calculated metrics can be generated by combining _______.
A) user inputs and system settings
B) existing metrics and mathematical operations
C) raw data sets only
D) different project components
3. Which of the following would be most important when identifying an appropriate reporting strategy to perform an analysis for a new market entry? (Choose Two)
A) Current market size
B) Past financial reports
C) Regulatory considerations
D) Competitor analysis
4. Which tool is essential for reporting on marketing campaign performance effectively?
A) Real-time data streaming
B) Predictive analytics
C) Cross-database join
D) Campaign management software
5. Which feature is typically used to customize dashboards for different users in a project?
A) User authentication
B) Data filtering
C) Role-based access control
D) Static data presentation
Solutions:
| Question # 1 Answer: D | Question # 2 Answer: B | Question # 3 Answer: A,D | Question # 4 Answer: D | Question # 5 Answer: C |
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